Conversions happen after the click. The majority of visitors on a website don’t end up converting. This is where convertables have a major role to play. Every element of your convertables – landing pages, popups, and sticky bars can be customized to your brand, ad, and call to action to elicit an action from your site visitor to finally get more leads, sign-ups, and sales.
With tools such as Unbounce, anyone can easily create custom pages that look great and convert more. Unbounce provides a suite of tools and integrations designed to help marketers convert more traffic after visitors land on the page.
Difference between landing pages, popups, and sticky bars?
Landing pages are pages tailored to a campaign, with a single call to action. Sending visitors to a landing page that is customized to an ad creates a more compelling experience that’s far more likely to convert. Better yet, it improves your AdWords Quality Scores, lowering your cost per click to make ad budgets go further.
Popups are targeted offers triggered by an action a visitor makes on a page.
It’s super simple to install popups on any landing page or web page. They can be targeted by time on page, referral URL, cookie and/or location to deliver more relevant offers that are tailored to a visitor’s journey. A library of templates, all 100% customizable, makes designing popups as simple as setting them up.
Sticky bars are a Google-friendly, mobile-optimized way to capture even more conversions. They appear as banners at the top or bottom of any web page for a subtle but prominent display of your call to action. Like popups, they can be triggered by a range of actions to get in front of your visitors’ eyeballs when they’re most likely to convert.