An online reputation is the reputation of a brand, company, person, product, service or any other element on the Internet, digital or social media platforms. This online reputation is continuously affected by the positive or negative information distributed by web users.
For Businesses, online reputation is very important, as it can affect their online store’s credibility and visibility.
What is Online Reputation Management
Online reputation management means taking control of the those online conversation. The strategy is to ensure that people find the right materials and information about the brand when they look for it on Internet.
The purpose of online reputation management is to counteract misleading trends and allow you to put your best foot forward.
Social Media Monitoring Using Brand24
When it comes to social media monitoring or Internet monitoring in general, Brand24 is a promising tool.
Brand24 measures the buzz around your brand, product or keyword. Its enables you to listen to what people are saying about your brand anywhere online, in real-time. Using this tool, you can comment on negative and positive comment quickly or in real-time.
This way, you can track, for example, your company name, company hashtag, event hashtag, the name of marketing campaign, a social media profile and more.
Real-time tacking happens across all the Web: social media platforms, websites, news sites, blogs, discussion forums and other places.