Inbound Marketing

Inbound Marketing: The Secret to Unlocking Higher ROI

Are you a business owner waiting for some magic to happen that grows your business in no time? Well, unfortunately, none of us has any magic stick that brings results like that. But, what we do have as business owners is processes, methods, techniques and a lot of passion for making our business work. Agreed?

Well, there is one more thing that technology and this age of social media have given us, and that is Inbound Marketing. Many businesses are using this technique to grow their businesses. Once you know what it is, you will so agree with me.

Gone are the days when the marketers and advertisers relied on broken traditional marketing tactics. Nowadays, Inbound Marketing is a far more preferred choice than any conventional marketing tactic. Why? Well, its ability to efficiently and accurately track data makes it more result-oriented. Moreover, Inbound Marketing provides prospects with helpful content rather than a typical sales pitch.

According to a survey, ~50% buyers view three to five pieces of content before engaging with a sales rep.

What is Inbound Marketing?

The Phrase ‘Inbound Marketing’ was first coined by Inbound marketing software provider HubSpot in 2006. They defined ‘inbound methodology’ as “the best way to turn strangers into customers and promoters of your business.” HubSpot was founded on the idea that traditional marketing is broken and the existing tools needed to transition to inbound marketing were too disjointed and complex. 


Inbound vs Outbound Marketing

Inbound marketing focuses on drawing attention from potential customers, while outbound marketing is about pushing a business’s offering. Indeed, inbound provides a better ROI: inbound marketing efforts are 62% less expensive than outbound. When you use Inbound Marketing, you don’t go after customers, in fact, Customers come to you!! 

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources. (Source: HubSpot)

How to Initiate an Inbound Marketing Campaign?

Killer Content that meets the eye of your target audience is what that makes an Inbound campaign successful. This can be achieved by a variety of tactics such as SEO, email marketing, social media, blogging, webinars, videos, whitepapers, eBooks etc. Any opportunity to share a valuable piece of content is an opportunity to generate leads.

Use Marketing Automation

In this age of information, when customers are exposed to more information than ever, there is a visible change in their buying behaviors that demands for a more targeted B2B & B2C marketing efforts.

With Marketing automation tools such as HubSpot, inbound marketers can convert fans and followers into leads and customers by cultivating relationships with leads which are not yet ready to buy. This is often done via targeted email campaigns, landing pages, SEO and social media.

These tools can help in managing various tasks such as creating landing pages, scheduling social media posts, generating more traffic to the website, setting up automatic marketing workflows, enhancing the search engine optimization (SEO) and analyzing the ROI on your campaign.

How to Start Dropshipping Business in 2020 using Spocket

Retail store closures climbed to its highest level in 2019. While many famous brick-and-mortar retailers filed for bankruptcy last year, the rise of online retailers presents entrepreneurs with an excellent opportunity to make money online. One such emerging trend that eCommerce is quickly picking up on is Dropshipping. What is Dropshipping? Dropshipping is a business […]

apps blur button close up

Shoot for the Best Social Media Management Tools in 2020 for More Likes and Shares

Social Media Management tools allows you to manage multiple social media accounts and profiles all from a single easy-to-use dashboard. If you’re ready to select a great social media management tool, click the title links below to know more about the biggest and the most reliable tools in the market. 1. SocialBee Social Bee is […]

Best Business Accounting Software and Invoice Generator of 2020

Best Business Accounting Software and Invoice Generator of 2020

Managing financial and accounting activities for a business involves a lot of work. Making an error is not so affordable as it is going to hurt your reputation as a bookkeeper, accountant, CFO or any other professional in the industry.This is where software and tools emerge as possible solutions to our accounting and bookkeeping challenges. […]


Top Small Business Web Hosting Services for 2020

If you’re ready to select a great web hosting service, click the title links below to know more about the biggest and best names in web hosting. 1. Bluehost Bluehost is a very popular web host and is one of the few web hosts officially recommended by Blog Tool, Publishing Platform, and CMS – WordPress […]


You may unsubscribe at any time.


Leave a Reply