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Are you a business owner waiting for some magic to happen that grows your business in no time? Well, unfortunately, none of us has any magic stick that brings results like that. But, what we do have as business owners is processes, methods, techniques and a lot of passion for making our business work. Agreed?
Well, there is one more thing that technology and this age of social media have given us, and that is Inbound Marketing. Many businesses are using this technique to grow their businesses. Once you know what it is, you will so agree with me.
Gone are the days when the marketers and advertisers relied on broken traditional marketing tactics. Nowadays, Inbound Marketing is a far more preferred choice than any conventional marketing tactic. Why? Well, its ability to efficiently and accurately track data makes it more result-oriented. Moreover, Inbound Marketing provides prospects with helpful content rather than a typical sales pitch.
According to a survey, ~50% buyers view three to five pieces of content before engaging with a sales rep.
What is Inbound Marketing?
The Phrase ‘Inbound Marketing’ was first coined by Inbound marketing software provider HubSpot in 2006. They defined ‘inbound methodology’ as “the best way to turn strangers into customers and promoters of your business.” HubSpot was founded on the idea that traditional marketing is broken and the existing tools needed to transition to inbound marketing were too disjointed and complex.
Inbound vs Outbound Marketing
Inbound marketing focuses on drawing attention from potential customers, while outbound marketing is about pushing a business’s offering. Indeed, inbound provides a better ROI: inbound marketing efforts are 62% less expensive than outbound. When you use Inbound Marketing, you don’t go after customers, in fact, Customers come to you!!
33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources. (Source: HubSpot)
How to Initiate an Inbound Marketing Campaign?
Killer Content that meets the eye of your target audience is what that makes an Inbound campaign successful. This can be achieved by a variety of tactics such as SEO, email marketing, social media, blogging, webinars, videos, whitepapers, eBooks etc. Any opportunity to share a valuable piece of content is an opportunity to generate leads.
Use Marketing Automation
In this age of information, when customers are exposed to more information than ever, there is a visible change in their buying behaviours that demands for a more targeted B2B & B2C marketing efforts.
With Marketing automation tools such as HubSpot, inbound marketers can convert fans and followers into leads and customers by cultivating relationships with leads which are not yet ready to buy. This is often done via targeted email campaigns, landing pages, SEO and social media.
These tools can help in managing various tasks such as creating landing pages, scheduling social media posts, generating more traffic to the website, setting up automatic marketing workflows, enhancing the search engine optimization (SEO) and analyzing the ROI on your campaign.