Why Your Small Business Needs Email Marketing in 2020

Whether you are looking to increase your sales or you want to keep your audience updated about new happenings in your company, Email Marketing is one of the best channels to consider. While it may be the oldest in this list, email marketing is a strategy still considered by small and big companies as the most effective way of connecting with their prospects.

Small businesses struggle with limited resources and bandwidth. Marketing your products or services by email can be an easy and cost-effective way of reaching new customers and retaining existing customers.

In this article, I am going to give insights as to why every small business must go for an email marketing strategy in 2019

Let’s take a look at numbers:

  • Active email accounts are expected to hit 5.6 billion by 2019. (Statista, 2018)
  • Gmail has 1 billion active users worldwide. (Statista, 2016)
  • Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens. (Campaign Monitor, 2018)
  • Mobile users check their email three times more than non-mobile users. (Campaign Monitor, 2018)
  • 73% of marketers worldwide say that Email Marketing is a channel that delivers medium to excellent ROI, according to Statista.

It's a Preferred Channel of communication

As per a survey, a large majority of U.S. adults — 72% — prefer communication with companies to happen through email.

It's Cost-Effective

Email marketing doesn’t require significant investments in comparison with Search and Display Ads or Direct Marketing. There is a variety of Email Services Providers such as MailChimp or Constant Contact that allows you to create and send thousands of Emails in a few clicks.
Both the services allow you to subscribe for a free trial period to get a feel of how it works. These services are user-friendly, and the available templates take just a few minutes to prepare a newsletter. Moreover, the cost is in the budget of every small business owner.

Builds Credibility

People do business with brands they know, like, and trust. Email gives you the ability to build that credibility with your audience by sharing helpful and informative content. Email Marketing strengthens your brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

Boost sales

Communicating with your prospects regularly entices their interest in the brand. Whether you’re an e-commerce business that sells products online or a services company that wants to generate a lead on the website — email marketing helps you transfer the traffic on to your website and helps in boosting sales. What ? Still thinking?


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