best Digital Marketing Tools

42 Best Digital Marketing Tools in 2020

If you are an established business owner or a start up entrepreneur, you are definitely going to need these online business tools. Most of these business apps are free for first few weeks and can be subscribed to at later stages for a small monthly fee. They will help you save time and allow you to cut the high cost of hiring an extra pair of hands.

1. Web Development Tool and Blogging Tools

Looka Website

Whether it’s an online store, portfolio, blog, or business, bring your idea to life with a must-visit website , Looka’s simple drag-and-drop website builder (no coding required) saves hours of design time with customizable themes. Their pricing is very reasonable as compared to other platforms -$10/month to $30/month. You can easily create a logo too with your purchase of any Looka web plan.


WordPress is the world’s most popular site builder and blogging platform. It powers more than 33% of all websites on the internet.


For entrepreneurs who want to start a Subscription based business, Subbly is the best. With Subbly you can start your subscription business in minutes. No coding required!! With its Drag-and-drop builder you can start build your brand and website, then start selling subscriptions to anyone, wherever your customers are.


Grammarly is the world’s leading software suite for perfecting written English for writers, bloggers, students and professionals. It checks for more than 400 types of spelling, grammar, and punctuation errors, enhances vocabulary usage, and suggests citations.

2. eCommerce Tools and Dropshipping Tools


WooCommerce is a free, open-source, completely customizable eCommerce platform for entrepreneurs worldwide. WooCommerce is based on WordPress, meaning the principle that drives WordPress also power WooCommerce. WooCommerce is entirely open source, which means you can modify and customize anything and everything. Because you have complete control, you can add unlimited products and users, and take unlimited orders.


Spocket is a fast-shipping dropshipping suppliers who can provide good quality products in many niches. Spocket dropships fast shipping and good quality products with higher profit margins made in USA & EU. This dropshipping supplier charges a small monthly subscription fee.


TaxJar is the leading technology solution for busy eCommerce sellers to manage sales tax, and is trusted by more than 15,000 businesses. They help businesses and developers spend less time on sales tax and more time growing the businesses.


Sellfy is an e-commerce platform that offers tools for digital content creators to sell their goods online. You can sell any type and format of downloadable digital files like music, audio samples, films, videos, ebooks, software, graphic design, etc. It is used by more than 300,000 creators all over the world.

Carts Guru

Carts Guru is an advanced marketing automation for e-merchants. It’s multichannel marketing campaigns automatically target customers where they’re most likely to open, click, and make a purchase. Carts Guru makes it easy to combine email, SMS, and Facebook Messenger into one cohesive campaign to maximize returns, increase revenue and grow your e-commerce store fast.


JivoChat is the top-rated mobile customer support app. JivoChat is a communication tool for e-commerce companies. It offers live chat, emails, calls and Facebook messaging in one app. JivoChat offers a free trial for 14 days. JivoChat can be integrated with various different softwares and email marketing tools.


Deliverr provides FBA-like multi-channel fulfillment with transparent pricing and a hassle free experience so you can focus on your business. The merchants get access to fast and free shipping programs like Walmart 2-Day delivery, ebay fast n free, Shopify 2-day to improve visibility and grow sales. Its hassel free and can be set up in 2 minutes.


ShopMessage is a chatbot builder platform for Facebook Messenger designed for e-commerce and retail brands.

3. Social Media Management Tools


Brand24 is a powerful Internet monitoring and online reputation management tool that measures the buzz around your brand, product, hashtags and more. Brand24 is the most effective method of monitoring your brand or product on the Internet. Its an easy-to-use platform that allows you to discover what people are saying about your brand anywhere online, in real time. Brand24 caters to small & medium size businesses / brands to identify and analyze online conversations relevant to their business in order to grow their revenue.


Social Bee is an all-in-one social media management tool. With Social Bee you can curate content, schedule posts, track conversations and measure performance from a single dashboard at a competitive price.


Crowdfire is a social media management platform used by brands, businesses, agencies, and individuals all over the world to help drive social media engagement and growth. They have packed in features ranging from content publishing to content curation to customer service to engagement, all in one place at a competitive price. Crowdfire is simple to understand, helps you save tons of time, has a host of features in a single place and is the perfect tool to grow and manage your social accounts.


Publicfast is easiest way to find and work with right influencers. Publicfast allow marketers create campaign, choose right influencers, pay and track the results, all in one place. It helps brands to grow their sales using influencer marketing. Publicfast is an effective tool to broadcast your branded content via influencers on Facebook, Twitter, Instagram, Youtube and Vkontakte.


Shorby is an Instagram marketing tool with which you can create an optimized link profile that will help you drive traffic to your website and social networks from Instagram. Shorby’s shortened link click can be used to retarget in Facebook, Instagram, and Adwords.

4. Lead Generation Tools


Proof helps online businesses increase leads and sales by displaying real social proof. Many online businesses have trouble converting their website visitors. That’s why they use Proof to show the popularity of their products and services. Proof builds trust, positions brands as an authority, and gives the visitors a fear of missing out on a great product.


Keap‘s the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time. CRM helps small businesses get more done with less work so they can grow your business, improve customer service and increase sales.


With Marketing automation tools such as HubSpot, inbound marketers can convert fans and followers into leads and customers by cultivating relationships with leads which are not yet ready to buy. This is often done via targeted email campaigns, landing pages, SEO and social media.


Freshmarketer is a marketing automation solution for fast-paced marketing teams and marketing agencies. It gives you better automation, faster conversions, and more sales. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows and analyze their user behavior.


With Unbounce, you can create custom landing pages, popups, and sticky bars to launch your campaigns faster and convert more visitors. Unbounce is a long-standing SaaS company that helps businesses grow without increasing their ad spend. Their drag-and-drop builder gives marketing teams and agencies everything they need to get more return from their paid advertising.

Hello Bar and Subscribers

Hello Bar & Subscribers help ambitious online companies grow. Hello Bar is a lead capture tool.


Outgrow allows you to capture leads by helping you create high-converting interactive Calculators, Quizzes, Chatbots, Surveys, and Forms etc in minutes


Reply is a multichannel sales engagement platform to help you orchestrate a mix of automated and manual communication touch points – voice, personal emails, and social touches, and create a personalized sales journey for your prospects. Reply generates a list of tasks and calls for you everyday within multichannel sequences.

5. Graphic Design Tools and Logo Generation Tools


Looka is an easy-to-use logo maker that helps business owners and entrepreneurs design perfect business logos. It asks you to enter your company name and the logo styles, colors, and symbols you like, and then within seconds, it creates custom logos tailored to your requirements.


This is again a free online logo generator with added assistance in case you want to get it done from their design team without breaking the bank.

LogoGarden provides an easy and affordable way to brand your startup business, organization, event, or project. With their free online Logo Maker, 1000’s of brand symbols, fonts and layout options, you can create original and unique logos in minutes.


Canva is an online tool that enables you to create powerful visual stories in form of engaging presentations, infographics and other visual content. In this age of social media, it makes it real easy to create eye-catching content on daily basis. You can start free and choose the plan later to get access to more powerful features.


Visme is a simple yet powerful, all-in-one visual communication tool that allows you to create interactive presentations, infographics, visual reports, documents, printables, etc, in a matter of minutes. Visme has more than 1.5 million users from over 100 countries around the world. Visme offers hundreds of beautifully designed templates, 100+ fonts, thousands of vector icons, millions of free stock images, and it also gives you the ability to embed your own content such as audio, video, surveys, forms, etc!

6. Search Engine Optimization Tools (SEO)


Mangools is a five-in-one suite of SEO tools : KWFinder, SERPChecker, SERPWatcher, LinkMiner & SiteProfiler. Unlike other SEO tools, Mangools SEO software is affordable for bloggers and small businesses.


There is a no better way to meet the right type of clients if your websites and blogs are not optimized. SEMrush is an online marketing tool that helps you put your content in the eyes and hearts of millions of people using its SEO techniques. It is something every online entrepreneur needs to be on the first page of the search engine.

7. Email Marketing Tools


Aweber is an email marketing tool that automatically engages with subscribers and sends autoresponder messages. It is a well established tool in the market.

Get Response

Get Response is a very popular email marketing tool for small businesses. It integrates with Google docs, Salesforce etc.

Constant Contact

Constant Contact is one of the most popular email marketing software and focuses on creating, sending, and tracking email campaigns in the most time and cost-effective way. One can choose from several available templates and use easy drag and drop builder to edit. Unlike other email marketing tools, Constant Contact does not put any restriction on the number of emails that you can send out. Their payment is dependent on the Contact list size, i.e., with 500 email contacts you pay as low as $20/Month and as the list grows, your subscription fee rises. The company offers a 60-day free trial.

8. Productivity Tools and Scheduling Tools


Miro is the online collaborative whiteboard platform where distributed teams get work done from brain-storming with sticky notes to project planning and managing agile workflows.


Hive is a powerful project and process management software and deals with inefficient processes, issues with prioritization, and communication challenges.


Focuster is a time management app. Focuster automatically schedules your to-do list in your calendar, helping you maintain focus, prioritize tasks, and achieve your most important goals every day. Don’t forget to take advantage of free trial for the first 14 days.

9. Accounting Tools and Finance Tools


Melio is about keeping US small businesses in business. It is a efficient Accounts Payable tool for payors and vendors and everybody in between.


Quickbooks is all-inclusive automated accounting software for small businesses that lets you handle bookkeeping, sales tax, expense tracking, invoicing, and other accounting tasks. With Quickbooks, you will be able to automate the process of entering transactions, perform tax calculations, track bills and expenses, create invoices and have your business clients pay you directly via PayPal, debit card or credit card.

You don’t need to be an accounting expert to keep your business bookkeeping organized. QuickBooks connects to your bank so you can easily categorize income and expenses, capture and match receipts, send invoices. You can manage all of this in as low as $10/Month (QuickBooks self-employed). Don’t forget to take advantage of free trial for the first 30 days.


And.Co is an online business management tool designed to help freelancers, solopreneurs, and entrepreneurs save time on running their business. It’s your one-stop-app for time tracking, invoicing, payments, proposals, contracts, task management and income and expense tracking. If you want all these features either you want 8 different apps or otherwise just use And.Co


Botkeeper provides automated bookkeeping support to businesses by using a powerful combination of skilled accountants alongside machine learning and artificial intelligence (AI). They offer 24/7 accounting and support to their clients as well as incredible insight into their financials with beautiful dashboards and unlimited reporting. 


TaxJar is the leading technology solution for busy eCommerce sellers to manage sales tax, and is trusted by more than 15,000 businesses. They help businesses and developers spend less time on sales tax and more time growing the businesses.


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